Frequently asked questions

General

What is The Concert Consulting Group?

The Concert Consulting Group (TCCG) is a boutique advisory firm for live concert production. We consult with venues, promoters, production companies, artist managers, touring artists, independent artists, and aspiring production professionals on every stage of a show, from advancing through settlement.

Who founded The Concert Consulting Group?

TCCG was founded by Theron Rodriguez, who spent 30 years in live concert production, rising from stagehand to Director of Production at AEG Presents, one of the two largest concert promoters in the world.

What does TCCG actually do?

TCCG provides advisory consulting, delivered by phone or video call, on show advancing, production management, stage management, vendor negotiation, contract and rider review, settlement and accounting, catering and hospitality, venue relations, and music industry career coaching.

Is TCCG a talent agency, booking agency, or management company?

No. TCCG does not book talent, manage artists’ careers, negotiate record deals, or provide marketing services. TCCG is strictly a production and operations consulting firm covering the live concert side of the business.

What size shows does TCCG work with?

TCCG advises on shows of every scale, from intimate private concerts to 30,000 person festivals, based on 30 years of direct experience across that full range.

How is a TCCG consultation delivered?

All consultations are remote, conducted by scheduled phone or video call. TCCG does not provide on-site production services or physical event staffing.

Pricing and Booking

How much does a TCCG consultation cost?

A one hour consultation is $225. A five hour prepaid block is $750, which works out to $150 per hour. A free 30 minute introductory call is available before booking any paid session.

Is the first call free?

Yes. TCCG offers a complimentary 30 minute introductory call to determine fit before any paid engagement begins. This call is not a billable consultation.

How do I book a call with TCCG?

Calls are booked directly through the scheduling link on the TCCG website. No phone calls or emails are required to book an initial session.

What is TCCG’s cancellation policy?

Clients can reschedule or cancel with sufficient advance notice for a full refund. Cancellations made too close to the scheduled call time are non-refundable. Exact notice windows are listed in the Terms and Conditions.

Does TCCG offer refunds?

A full refund is available if requested within the first 15 minutes of a single paid session. Unused time in a prepaid block is refundable on request. Full terms are in the Terms and Conditions page.

Who TCCG Works With

Does TCCG work with venues?

Yes. TCCG helps venues improve show advancing, production scheduling, hospitality execution, crew coordination, and settlement processes to reduce overages and build stronger relationships with touring promoters.

Does TCCG work with concert promoters?

Yes. TCCG helps promoters build accurate offer budgets, read and advance riders correctly, track expenses during the show day, and execute settlement to protect profit margins.

Does TCCG work with production companies?

Yes. TCCG helps production companies build operating systems, crew development programs, and account management practices that let the company scale past what one owner can personally oversee.

Does TCCG work with artist managers?

Yes. TCCG teaches artist managers how to read riders, evaluate production budgets, understand the advance process, and follow settlement well enough to protect their artist’s interests, without needing to do the production work themselves.

Does TCCG work with touring artists?

Yes. TCCG helps touring artists build appropriate riders, understand the advance process, budget realistically for the road, and conduct themselves professionally with venues, promoters, and crews in unfamiliar markets.

Does TCCG work with independent artists who are not touring yet?

Yes. TCCG helps independent artists build their first professional stage plot, technical rider, and hospitality rider, and teaches them what to expect on a show day before they play their first show outside their home market.

Does TCCG offer career coaching for people trying to break into concert production?

Yes. TCCG provides career guidance for stagehands, audio engineers, and other production professionals who want to advance into stage management, production management, or other senior roles.

Services

What is show advancing and why does it matter?

Show advancing is the process of confirming every department, requirement, and detail of a concert before show day. Most show day problems trace back to an incomplete advance. TCCG teaches venues, promoters, and touring teams how to advance shows correctly.

What does a production manager actually do?

A production manager plans and coordinates every operational element of a show before it happens, including budgeting, vendor relationships, timelines, technical specifications, and contingency planning, so that show day execution looks effortless.

What is concert settlement?

Settlement is the financial reconciliation of a show, comparing what was budgeted and promised against what actually happened. TCCG teaches the full settlement process, from offer through the final settlement conversation.

Is a tour rider a legal requirement or a negotiable document?

A rider is a negotiable document, not a legal mandate. It represents the artist team’s preferences and best case requests, not a fixed list that must be delivered exactly as written. TCCG teaches venues and promoters how to identify what is actually non-negotiable.

What is the difference between a technical rider and a hospitality rider?

A technical rider covers sound, lighting, staging, and other production equipment requirements. A hospitality rider covers catering, dressing rooms, and guest accommodations. TCCG reviews and advises on both.

Can TCCG help with vendor negotiation for live events?

Yes. TCCG advises on vendor selection, gear specification, negotiation strategy, and long term vendor relationship management to help clients get better pricing and service without damaging the relationship.

Does TCCG provide legal advice on contracts?

No. TCCG does not provide legal advice. TCCG advises on the operational and production elements of contracts and riders. Clients should consult a licensed attorney for legal review of any binding agreement.

Credentials and Trust

What is Theron Rodriguez’s background?

Theron Rodriguez spent 30 years in live concert production in Texas and the Southwest, working as a stagehand, audio engineer, stage manager, production manager, promoter representative, and show accountant before becoming Director of Production at AEG Presents.

Has TCCG worked with major artists or large festivals?

TCCG’s founder has direct experience across thousands of shows ranging from intimate private concerts to festivals exceeding 30,000 attendees, spanning every genre, during a 30 year career in the live concert industry.

Why should I trust a consultant instead of hiring a full time production manager?

A full time production manager is a significant fixed cost. TCCG provides senior level production expertise on an advisory basis, which lets smaller venues, promoters, and production companies access 30 years of experience without a full time salary commitment.